NEW IN 2024

In 2014, there needed to be more online search activity for house buying on Google. The percentage of online house buyers on the Internet was only 6 percent. Who would believe that in just ten years, that number would escalate to 100 percent? The search activity has increased, and the marketplace has changed significantly with technological advances and an information-hungry culture. 

Another dynamic that has changed is that the marketplace has shifted from boring facts into a story-rich culture. Your audience is more acclimated to buying from you if you offer a story. The Internet has elevated from a statistical environment to a rich and lush story-based environment. Your audience is motivated through real-life examples, stories that teach and enlighten, and testimonials that offer a rich experience. This activity encourages the prospect to learn more about you as a real estate agent and get to know your company as a trusted resource.

Some business owners still try to pawn off their pre-written template content, (the content that came with their template website) as if they hired a real copywriter, even though its obvious to anyone with a half a brain that this is entirely false.

The best way to make an impression on the web is to write extensively or hire a copywriter. Hiring someone with a sense of style with an authentic voice is becoming increasingly critical. What I mean by that is is you should hire someone who is not afraid to take a stand against something and to have an honest gosh genuine opinion. Wishy-washy people-pleasing bullshit copy is a great way to get yourself ignored on the web. Worse, it was written for no one in particular and to score unworthy praise from the Google bots. 

That being said, many spammy news services write endless sales copy pages that need more merit or perspective. This is also known as clickbait; you can find this type of material on Facebook posts and AI-generated YouTube voiceover copy. It does nothing more than waste time and your audience's patience.

You want to create content that engages people, makes them think, and motivates them to take action. We live in a three-second world, and you need to find a writer who can evoke emotion and leave an impression.

 GOOD ENOUGH IS NO LONGER GOOD ENOUGH

I worked as a CEO coach for the past year and have sludged through horrendous websites made by staffers. The idea here is that "good enough is just good enough," and everyone gets to go home by 5 PM. Meanwhile, the company runs stagnant, it makes no impression on the search engines, and there is no influx of new business or accounts. Yet the 'IT" department, if allowed, is wallowing in pizza and video games after hours and running the art room like an actual romper room.

Sadly, this is where many companies are. I am constantly amazed at business owners' low level of tech knowledge and the products they eventually buy. It is usually nothing more than a band-aid placed over a gaping wound. Profits are hemorrhaging, and there needs to be a strategy in place.

HOW DO YOU WIN IN THIS BATTLE FOR ATTENTION?

You have to keep fighting for attention and keep writing. That means being diligent and writing with intensity and tenacity. Companies do not know who their customers are. It is compelling and mysterious that most companies I consult with are looking for nothing more than a wallet and a pulse. 

The war for attention goes beyond SEO and search engine optimization but overflows into customer retention. The problem is that it extends into a much larger picture. Once you get your prospect's attention, it is essential to nurture that lead to an educated buyer. This is your moment to sell yourself and identify this prospect as an ideal client. I don't see that happening much in businesses or other SEO promotion companies I run into. 

 In this noisy world, we need to pay close attention to the people we serve and pre-sell them by answering questions in our online media.

In closing, it is imperative to respect and believe in the process.

Exciting news from our SEO online promotion company! We've uncovered a unique method that can catapult any business to the first page of Google in just five days. Imagine the thrill of seeing your local business on Google's prime online real estate in such a short period.

As I write this, I found an interesting blurb in the back office of a popular template website hosting platform. It stated that applying SEO while using this platform could take 12 weeks!

Even more intriguing is that my industry peers believe it can take 12 months to achieve online visibility! They seem okay with this, but that time frame is incredibly long. So, what do our clients think? Frankly, most of them find this time frame unacceptable.

Who wants to wait 3 to 12 months for results?

GOOGLE OFFERS NEW CHANGES

Google, as always, is shaking things up with its algorithm. We've seen updates like Hummingbird, Pirate, Penguin, and others just like it in the past. Google fights against spammy websites and content and is always in the business of becoming the most valid search engine. The latest change from Google is a game-changer for original content. In this round, Google wants you to put more effort into crafting compelling keyword-rich content. With this update, you should pull back your sleeves and start typing out new, fresh material about your company.

In recent months, there has been a push to use AI tools to generate engaging written vocabulary for your web media, but as enthusiastic as this sounds, your content needs more heart. Using AI tools in your real estate marketing can be perceived as very spammy in its origin. Google is looking for something other than for you to write to its bots for approval. On the contrary, Google wants content that is written for humans.

We've been diligently crafting new content for our websites and web media. Some of the original content for our music documentary reviews we penned during the Covid era ranked on Google at lightning speed. And by 'lightning speed, 'I mean our reviews were picked up by Google and ranked on page 1 within 24 hours. It was a thrilling yet reassuring moment for my company. We ranked on Google with two interesting written reviews on "The Sex Pistols: Making Never Mind The Bullocks Album Documentary" and The Fleshtones, "Pardon Me For Living But The Graveyard Was Full." 

Currently, we are working on the new Robyn Hitchcock tour as he travels throughout the United States on his latest Shufflemania Tour. I have since come up with the idea of using these unique SEO strategies for local businesses. The results are now pouring in for real estate: EXP Realty, Keller Williams, and Remax. 

THE GOOSE THAT LAYS THE GOLDEN EGGS

Is it fair to state that we have encountered some magic success formulas in our online real estate marketing? Perhaps.... but more importantly, there is a solid pull to create original written content by using a powerful combination of the written word and keyword phrases and writing for people instead of bots. Getting a lot of business owners to see the light has been like pulling teeth.