I see two main ways to get clients. First, I go out and meet people, introduce myself in person, and build trust the old-fashioned way. That’s the fastest way to grow a network—by showing proof and sharing past successes. I often use my previous results to open doors with new clients.

The other way is through social media, which is what most agencies do. If you search my name and company, you’ll find some discussions I’ve had with other professionals about getting clients. Some criticized me and suggested the usual paid ad approach. One woman even said I should take a client’s last $1,000 and, if I could get a 10% return, I’d be doing them a favor. I found that pretty funny compared to the results I’ve achieved.

Another person argued that paid ads are the best option and, in his words, that you should take as much money as possible from clients, just do it politely. It’s worrying that so many agencies support this weak strategy.

The Art of the Deal
I went to pore through a whole library of audiobooks on the weekends, and one of my most interesting finds recently was Trump's Art of the Deal. Here's a guy who made a name for himself by making 50 phone calls a day from a studio apartment, calling himself the Trump Organization when he was the only person in the company. He didn't rely on web traffic, social media ads, or doomscrolling to get clients. he confront of them face-on and sold them on the fact that he was very different from his competitors, and he built a billion-dollar Empire.

Compared to that, we seem like coffee-drinking computer nerds. Honestly, that’s how I feel about my own generation in this digital age—it leads to a lot of wasted time.

Whatever you’re selling, you need to be fully committed and believe in your product. You also have to put it in front of people and be ready to hear criticism or rejection. Not everyone will be interested, and you need to find your own voice. Don’t fear rejection—embrace it, because it helps you discover your real audience.

Building your brand this way is much faster than spending time at business breakfasts like BNI, LBN, or the local chamber. Bring your product or service directly to the people who need it most. Show them what you offer and make it easy for them to understand what you’re all about.

The more conversations you start each week, the more sales you’ll make. The worst thing you can do is set up your social media and website, then just wait for calls. You have to be proactive and make things happen. Hiding in the background won’t get results.